DUBAI: The phenomenal growth rate of 12 per cent over the past three witnessed by the cosmetic and personal care sector in the Gulf region has prompted ten global cosmetic majors to set up branch offices here at Dubai Airport Free Zone in recent months.

Cosmetics and personal care sector in the Middle East is witnessing a boom with a registered sales value of AED 7.7 billion (USD 2.1 billion) during 2007 and this is due to people becoming appearance conscious, said Director General of Dubai Airport Free Zone, Mohammed Al Zarouni.

Cosmetics and fragrance companies are being lured by the tax free and 100 per cent ownership incentives being offered by the Dubai Airport Free Zone. A new trend we are seeing is that quite a number of these companies are coming and setting up Middle East regional offices in Dubai’s Airport Free Zone,” said Dr. Al Zarouni.

“Research indicates that residents of the UAE and GCC countries are increasingly appearance conscious with over 30,000 salons in GCC spurring demands for beauty products” remarked Zarouni.

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