Nissan orders Israeli ally to pull  commercial

  JERUSALEM (Kyodo) Nissan Motor Co. has ordered  its Israeli business ally to immediately stop airing a  television commercial depicting Arab oil barons angered at the  high fuel efficiency of a Nissan car, officials of the  automaker said Thursday. “The commercial was produced by a local  automobile distributor based on its own judgment, and Nissan  Motor has nothing to do with the commercial,” a Nissan  spokesman in Japan said. The commercial depicts wealthy Arab oil barons  becoming so enraged at a fuel-efficient Nissan Tiida that one  of them kicks the car, bangs on the hood and windshield and  heaps abuse on the vehicle. The major Israeli paper Haaretz, in its online  edition, showed video footage of a news program on Saudi  Arabia’s MBC TV that quoted a Saudi representative as saying  that Persian Gulf states may boycott Nissan unless it  apologizes. Another major Israeli paper, the Jerusalem  Post, quoted a public relations official working for Nissan in  Israel as saying the commercial was a humorous one and should  be enjoyed by both Israelis and Arabs.
  
 
    
 Go back  to The Japan Times Online <http://www.japantimes.co.jp/>    


 

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