Headscarf New Fashion Vogue

 

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Big names in the fashion industry are leading the new headscarf fad with their designs. (Telegraph Photo

 

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CAIRO – Headscarves are becoming the new hot trend in Western fashion, with famed designer labels and industry biggest names explaining the appeal of the headwear as a comeback of elegance and chastity to the runways.“We wanted to revamp the headscarf,” Domenico Dolce, co-founder of the Italian fashion house Dolce and Gabana, told The Telegraph on Wednesday, July 16.

“[We want to] give it a new life and introduce it to a younger generation.”

The famous Luxury fashion house D&G and other big names in the industry, like Paul Smith, Vera Wang and Jean Paul Gaultier, are now leading the new fad with their designs.  

Hijab, Why?


 

Hijab: Always A Woman’s Business? 

On the catwalks for autumn/winter, many of the industry’s noted brands offered the headscarf.

“Our aim was to give it a modern and cool twist,” says Dolce.

The trend is also appealing to the customers.

Hermès, the French high fashion house renowned for its range of designs of silk headscarves, has seen a rise in the sales recently.

Vivienne Alexander says the company has been selling out to “a much younger crowd than usual.”

And with the rocketing demand, designers are coming out with a wider variety of the head covering in their collections.

“I do think we will be seeing a fair amount of headscarves around over the next few months,” says Gaia Geddes, executive fashion editor of Harper’s Bazaar.

Chastity, Elegance

Industry experts agree the new headscarves trend is about bringing a touch of modesty and chic to the runways.

According to Dennis Nothdruft, curator of London’s Fashion and Textile Museum, the headscarf resurgence is about a new sense of “chastity” in fashion.

He affirms that the trend is not all new after all.

“Women wore headscarves in medieval times to maintain their modesty,” he explains.

Others believe the headscarf is lending a sense of elegance to woman’s appearance.

They contend that customers want to imitate the caliber of famous women who have emphasized the headscarf’s glamorous and sophisticated look, like the American movie star Grace Kelly.

Alexander, of Hermès fashion house, says that a sizable proportion of their customers are Muslims, who wear their products as hijab, Islam’s obligatory code of dress for women.

But she affirms that the large bulk of the clients are non-Muslims who are seeking a modest, elegant look.

“This is more about a return to that elegant Grace Kelly era than anything else.”

 

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